top of page

Vero Beach Outlets Announces Major Transformation

Rendering of Design Within Reach Retail Outlet

Vero Beach Outlets, the nearly 340,000 square foot outlet shopping destination centrally located in Vero Beach, FL, announced today it will mark the New Year with a multi-million dollar, property-wide transformation effort.

With both expansion and renovation activity slated to begin in early 2019, the 24-month project is designed to not only freshen the outlet center’s existing exterior, but ultimately create a new and welcoming sense of place for its residents and visitors alike.

Vero Beach Outlets property improvements will include:

  • The addition of a centrally located restaurant cluster

  • A newly reconfigured and welcoming entry way

  • Tower and column refurbishing, pedestrian pathways and associated architectural improvements

According to Scott Bryant, Managing Director of The Simpson Organization, Inc. which acquired Vero Beach Outlets in the spring of 2017, the firm is committed to re-establishing food options within the center as well as enhancing the design and functionality of the property. In addition to serving its primary market comprised of 2.4 million shoppers, the center and its well-performing tenant mix also caters to a year-round influx of more than three million visitors annually.

As such Bryant remarked, “The Simpson Organization, Inc. is dedicated to not only enhancing Vero Beach Outlets’ offering by continuing to attract new and novel retail concepts, but we are also dedicated to enriching our customer’s overall shopping experience. We are excited to begin the transformation of Vero Beach Outlet Center in the New Year ahead.”

Design Within Reach Outlet

What’s more, Vero Beach Outlets will strengthen its existing home furnishings category, which currently includes Restoration Hardware Outlet, Williams-Sonoma Outlet, Williams-Sonoma Home Outlet and Kitchen Collection, welcoming a more than 25,000 square foot Design Within Reach Outlet location in early 2019.

The opening will mark the first time the highly-regarded and stylish brand, known as the largest retailer of authentic modern furniture and accessories in the world, will operate a store location within a traditional outlet shopping center environment.

“With the highly-anticipated addition of Design Within Reach Outlet, Vero Beach Outlets is not only cementing its position as a go-to center for leading home furnishings brands at great value, but it is also creating a unique shopping destination that is poised to attract a new South Florida customer,” said Karen Fluharty, Founding Partner and Chief Strategist of Strategy+Style Marketing Group which leads marketing activity on behalf of the property. “Its expanding home furnishings tenant collection, coupled with the introduction of new food and beverage concepts, marks the beginning of a successful property re-imagination effort that will appeal to the Vero Beach region customer, and beyond.”

Design Within Reach Outlet will join a second-to-none collection of more than 45 leading designer and name brands including adidas Outlet Store, Bass Factory Outlet, Calvin Klein, Columbia Factory Store, francesca’s, J.Crew Factory Store, Nike Factory Store, Restoration Hardware Outlet, Williams-Sonoma Outlet, and more.

The Simpson Organization, Inc.

The Simpson Organization, Inc. (TSO) is an Atlanta-based, multi-service real estate company founded in the late 1980’s by A. Boyd Simpson. The Sponsor has a long track record of successful investing in office, retail and mixed-use projects and has completed in excess of $3 billion of commercial real estate transactions. Since its founding 25 years ago, the organization has grown into a full-service real estate company that provides asset management, brokerage, property management, leasing, and consulting/advisory services. The company capitalizes on value-enhancing opportunities by bringing its skills and expertise to transform overlooked and under-performing properties into solid, stable cash producing assets. Employing approximately 85 professionals, TSO is headquartered in Atlanta, Georgia and is recognized as one of the most astute investors in the Southeast.

For more information including store directory, sale and special event information, operating hours and directions visit

bottom of page