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Franchise Information
 How
we can help you become your own boss as a franchisee in the InsideTrack
Almanac family of publications …
The first step towards your new venture is finding out whether a suitable
franchise territory is available for you. If so, you can submit an
application for award of a franchise, to be analyzed to determine if you
meet the business experience and financial qualifications needed to
maintain the high standards of our publication.
If
your application is approved, we will arrange an initial meeting with our
management team and legal consultants to help you determine the business
form that best suits your operating needs, whether you should be a
Sub-Chapter S Corporation, Limited Liability Corporation, Sole
Proprietorship, or General/Limited Partnership.
At
this time you will be provided a Franchise Agreement for review and, upon
acceptance, we will process the paperwork to get your business organized
and the work starts on putting out your first edition.
Our
experienced team will perform a market analysis to help you formulate an
advertising rate structure that will make your product both attractive and
competitive. So many new business owners under price themselves...and if
you don’t value your own product, then don’t expect others to value it
either. On the other hand, the consequences of pricing yourself out of the
market are disastrous. This may be one of the most valuable services we
provide our Franchisee.
The
money is made in the selling. While advertising sales experience is one of
the key factors sought in a Franchisee, even the most seasoned veteran can
benefit from the more than 30 years of
multi-media advertising sales experience that I am personally ready to
share with you, including tips for capitalizing on the unique market niche
held by the InsideTrack Almanac through networking, finding
prospects and other gems of knowledge. You will also benefit from regional
ad placements from the Franchise, and our company’s cross-territory
advertising agreements with your neighboring Franchise.
Once
the sales are made, you will benefit from the volume pricing, established
business relationships and goodwill that the InsideTrack Almanac
has developed for ad and layout graphic artwork, as well as
printing company services. By utilizing our select group of artisans for
the entire family of publications and following the publishing templates
that we provide, your publication also benefits from the high quality
standards, and market recognition, that sets the InsideTrack Almanac
apart from standard coupon book or travel guide publications. Most
importantly you can avoid the pitfalls and hard lessons already learned
through our years of experience in the business.
Once
your books arrive, you will benefit from our assistance in establishing a
distribution system that caters to the clientele targeted by the
InsideTrack Almanac. Our guidance as to billing systems, customer
service, and promotional activities will save you headaches from these
often overlooked “follow-up” items.
Finally, the market recognition established by our uniform style and
quality is reinforced through editorial content that we provide all
publications within our family … the regional stories and down-home
reading material that has led to our publication being recognized as a
classic example of the American genre of almanacs, continuing in the
tradition of Benjamin Franklin. Every
time a new edition of the InsideTrack Almanac hits the stands, we
can’t help but be proud. Not only do we feel the pride of ownership, but
also the pride of knowing that we have created a magazine that, while
profitable, also maintains its integrity and is, in all aspects, a work of
art. We look forward to sharing this feeling of pride with you as you join
the ranks of American entrepreneurs with a franchise in the InsideTrack
Almanac family of publications.
Sincerely,
Kerry Lynn Firth
President and Founder
For more information about owning an
InsideTrack Almanac franchise, please contact:
InsideTrack
Almanac
4185 70th Ave.
Vero Beach, Florida 32968
Phone: 772.567.3911
Email: TCAlmanac@aol.com
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